SEO, search engine optimization has been the thorn in many companies sides when it comes to their online marketing efforts. Those that chose to carry out their search engine optimization in-house soon found that it required lots of time and focus, which would drain their valuable resources. Those that used internet marketing agencies soon saw the return on their investment.
Then as a nasty joke Google introduced their Pigeon update in July 2014, which made search engine optimization already more complicated than before. The new update was developed to make online searches more functional for mobile users who are searching for a particular product or service. With their location active, Google is now able to provide them with the most applicable results in their local area first, this method that companies have had to include local in their search engine optimization sets to ensure that they are seen first, reaching their local audience with ease and convenience.
Let’s let in it SEO has become very complicated and it takes up so much time, which is why so many companies use the sets of internet marketing specialists, so that they free up their valuable resources for other important responsibilities within the company. There are a few things you need to know and do when it comes to local search engine optimization and ensure that the sets you are paying for, includes these.
First is to ensure you have a Google My Business listing. This is imperative, you are going directly to one of the top search engines with this simple set up which takes a matter of minutes. You need to ensure that every section is completed in detail and make sure your address and contact information is accurate, enabling Google to clarify your location without delay so that they can trawl your page and rank you in the possible customers search consequence.
Next you need to ensure your company is listed on all the other top online directory sites, such as Yelp, for example. Again you need to ensure that every section is completed in detail, making it easier for search engines to clarify your company based on location and then rank you consequently. This helps you reach a wider audience within your local area, ensuring your enhance your visibility moving forward.
From here you need to get your customers to give online reviews on your products and sets or testimonials that you can add to your website. Reviews are a fantastic way to get noticed online for your local search engine results. Speak to your SEO expert to clarify the best way to do this. It can be something as simple as when clients buy from your website they receive an email a few days later asking them to rank your service or asking them to provide a review based on their experience.
A very important part of local search engine optimization is to ensure you include your address and location on your website. Now this may sound obvious and you’re already thinking that you have this on your contact page already, but in order to ensure each of your pages are ranked effectively, you will want to include our location on each and every one of your web pages for the best end consequence.
Links are another very important part of your local search engine optimization sets. Link building helps you reach your audience and improves your visibility with search engines. You want high quality links from reliable supplies that are applicable to your industry, they should be location based to meet the Pigeon update requirements.